Sony KD49XD8077SU 49 Inch 4K HDR Android 400Hz HDR LED TV

4K HDR : the next generation of picture quality

A High Dynamic Range (HDR)-compatible TV will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, colour and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.

BRAVIA meets Android TV

Your smart TV just got smarter. Think of all the stuff you love doing on your smartphone or tablet, now on the big, beautiful BRAVIA screen. All-new Sony Android TV lets you connect and enjoy any content, from apps to movies, between different Android devices – the simplest and easiest way.

TRILUMINOS™ Display

BRAVIA brings you even more lifelike colour. Because TRILUMINOS selectively maps colours across the wide gamut available thanks to the specially-developed backlight, subtle colours do not become oversaturated and unnatural. You’ll enjoy vivid, authentic images that evoke the emotion in every scene.

4K X-Reality™ PRO: enhance every picture up to 4K

Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analysed and matched with a special image database that independently addresses texture, contrast, colour and edges. The difference is clear with supremely lifelike detail, whatever you're watching.