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Sony KDL40WD653BU 40 Inch 1080p Smart built in WiFi 400Hz LED TV KDL40WD653BU

SAVE 16%
Sony KDL40WD653BU 40 Inch 1080p Smart built in WiFi 400Hz LED TV
  • 40 Inch LED TV
  • Freeview HD
  • Full HD 1080p
  • Sony Smart TV
  • Motionflow XR 200hz
  • X-Reality PRO
  • WiFi Direct
  • Advanced Contrast Enhancer
More Info...
Was: £472.97     You save: £77.00
£395.97 Finance Available
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Find more of the entertainment you love from the comfort of your couch with access to a world of movies, TV and apps. Enjoy the likes of Netflix, YouTube, Facebook, BBC iPlayer and so much more from one-convenient place. Thanks to Bluetooth and Wi-Fi technologies, connecting and sharing content between devices is now easier than ever. This means you'll be able to enjoy photos, mirror content and apps from your smart devices wirelessly on the big screen. Plus, you can still playback your stored music, videos clips through your TV via a USB device. So, whether you want to rediscover a classic movie or simply stream a YouTube clip, it's all possible with the Sony KDL40WD653 TV.

internet tv
stunning picture


Re-discover what you're missing and enjoy everything with improved detail and clarity for the most impressive Full HD picture available. Whether you're watching digital TV, a Blu-ray Disc or an online movie, you can be sure of the most lifelike picture possible.

Freeview hd


Watch over 60 digital TV channels and the UK's most popular TV programmes in stunning HD without ever having to pay for the privilege. It means you can immerse yourself in TV like never before. And best of all, it’s for £0 a month.


KDL48WD653 Features

  • 40 Inch LED TV
  • Freeview HD
  • Full HD 1080p
  • Sony Smart TV
  • Motionflow XR 200hz
  • X-Reality PRO
  • WiFi Direct
  • Advanced Contrast Enhancer
  • 24p True Cinema
  • 2 x 5W Audio Out
  • Clear phase Speaker
  • S-master
  • Dolby Digital Plus
  • Dolby Pulse
  • USB Playback
  • USB Record
  • Energy class A+
  • 1 year warranty

Product Type 40 in LED TV
Panel Refresh Rate 100 Hz
Width 92.4 cm
Depth 6.6 cm
Height 54.9 cm
Enclosure Colour Black
Smart TV Smart - Internet TV
HDMI Ports 2
Resolution 1920 x 1080
Display Format Full HD (1080p)
USB Ports 2
Warranty 1 year warranty

Sony Bravia KDL40WD653 reviews verified by reevooReevoo

Ease of use
Image quality
Sound quality
Value for money
Overall rating
Scores 8.2 out of 10 based on 70 reviews

Customer Questions and Answers

Click here to ask a question

Your question will be sent to a team of product specialists, you will receive an email with your answer and your question will be posted on this page to help other customers in future. If your question is about an order you've already placed please use our eMessage system to contact our customer service team.

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We deliver 6 days a week from 7am – 8pm, including the option of next day delivery on 1000’s of products. All you need to do is choose a date to suit you and we will send confirmation about your delivery. To make your delivery stress – free you will receive a time slot for your delivery day and the option to track your order. Simply enter your postcode below to see your delivery options.

Enter your delivery postcode for pricing:

Spread your payments

At Appliances Direct we understand that whether you're replacing a broken product or upgrading an old one it can be a lot of money to save. We're happy to announce that if you spend £99 or more we can offer you credit over 6 or 12 months, and if you want a bit longer to pay we offer a 24-month option.

To apply for finance it's really simple, here's our 4-step process

  • Choose your product and add to basket
  • Select PayPal Credit in the basket
  • Complete the easy application
  • Choose your delivery date

It really is as easy as that! In less than 10 minutes you can have your confirmed delivery date.

Credit Options Available

We want our credit options to be simple for you to understand, that's why we've created a list of all options available depending on the price of your product. Simply enter the amount you want to apply for on finance and click calculate, then you'll be given a list of the options available.

Enter your order total:

Representative Example

  • Purchase rate p.a. (variable)


  • Representative APR (variable)

    17.9% APR

  • Assumed Credit Limit


This represents the typical costs of using a PayPal Credit limit, not including instalment offers. The rate of interest that pplies to your order is defined by the option you select, we offer plenty of credit options that are interest free and you will not pay interest on at all. This example is based on your using PayPal Credit in future purchases either from us or other retailers.


Am I eligible for finance?

The short answer is, you probably are! Our credit provider carries out credit checks and has a few requirements for offering finance but please make sure you meet these simple requirements

  • Your order is £99 or more
  • You are 18 years or older
  • You are a UK resident, and have been for more than 3 years
  • You can make regular direct debit payments
  • You are in regular employment, or permanently live with a spouse who is in regular employment
  • Have a credit/debit card in your name that is registered to your current address
  • You have a good credit history, and have received no CCJs

How long does it take to apply?

That depends how fast you can type! There are no lengthy applications to complete, you're just asked a few short questions and you can get an instant decision.

What details should I have to hand?

You don't need much - if you already have a PayPal account then usually you'll just have a few questions to answer, if you don't have a PayPal account you just need to register with them.

What if I am declined for finance?

When you're applying for finance you always need to remember that there is a possibility you will be declined. This can often be caused by one of a number of reasons, but usually it will be caused by a negative credit score or a default on an existing loan. We've done our best to make it as easy as possible for our customers that aren't successful in applying to continue their order and pay by Credit Card, Debit Card, PayPal Wallet or Bank Transfer - it really is as simple as clicking "complete my order using a different method". And as always, if you have any concerns please do get in touch.

  • Other Product Codes for this item:
  • KDL-40WD653BU
  • KDL40WD653B
  • KDL40WD653
  • 40WD653BU
  • KDL40WD65

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