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Our Commitment to You

We strive to bring our customers the very best appliance deals in the UK from today's leading brands, whilst offering the best possible advice through our specialist trained team who collectively have over 100 years' experience.

Appliances Direct are the specialist appliance division of the BuyItDirect Group. BuyItDirect has an annual turnover in excess of £100m and employs over 150 staff. The company has been around for 12 years and is always expanding.

Meet the experts


Probably the most extroverted and enthusiastic member of the Appliances Direct team, Andy has vast experience within the appliance industry and is particularly keen on our big, powerful and colourful Range Cookers.


Joren knows a lot about each product, he is a multi-product / multi-brand human manual just bursting with information. His favourite phrase is "this is a tasty offer"! Check out some of his tasty offers below.



Katrina is the main point of call for most of our customers, so please be nice to her as you may be speaking to her when you pick up the phone. With retro coming back in fashion, all things funky and retro are her best picks.

What do our customers think?

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Three ways to shop with us

Call -

Our sales team are happy to take your call and are highly trained and experienced so will be able to answer any queries you may have.

Click -

Search our entire catalogue from the comfort of your own home and make an online purchase that can be delivered straight to your door or place of work.

Collect -

Do things the “traditional” way and visit us at one of our showrooms and browse our huge range of selected products.

No Quibble Returns

Worried you may have made the wrong choice? With our no fuss 14 day returns policy it doesn’t matter as you can send the goods back to us and you’ll receive a full refund.

Dedicated Customer Support

If you’ve got a a problem or query with anything you’ve bought from us then we want to hear it. We’ve got a dedicated customer support team ready and waiting to deal with any of your issues, so you can be confident that there’s always help at hand. Either pick up the phone and give us a call direct or send us an eMessage.

Visit our Showroom

We have two large showrooms, based in Huddersfield and East Midlands so why not pay us a visit. Both showrooms have a large variety of products on display, of which we have in stock so you’re guaranteed a speedy delivery or you can even take your purchase home with you.

Expert Advice

With over 40 years experience in the industry our team of experts are ready to help you choose the right appliance for you. Every order is checked by one of our team to ensure the products you’ve chosen are suitably matched and if we have any special offers/ alternatives that may be of interest we'll get in touch to discuss your options.

What makes us different?

Our Warehouse
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We are able to fulfil orders quickly and easily due to our huge warehouse facilities.

As one of the largest on-site stockholders of our products we can turn around orders much faster than many other companies.

Since we acquired this 60,000sq ft Distribution Centre, located right next to our Showroom, we have been able to continue our growth and deliver higher levels of customer service.

Samsung Cashback
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Our Lowest Price!

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Slimline Dishwasher!

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Unbeatable deal!

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Healthy Air Fryer