Kitchen Appliances Direct

Appliances Direct are the specialist appliance division of the BuyItDirect Group. BuyItDirect has an annual turnover in excess of £100M and employs over 120 staff.

Our mission is to bring you the best appliance deals in the UK from all the leading brands, whilst also offering the best possible advice through our specialist trained sales team who collectively have over 100 years experience.

To strengthen our commitment to deliver the best customer experience in the industry, we have just acquired a brand new state of the art 60,000sq ft Distribution Centre, which will allow us to fulfil the requirements of our continued growth and deliver even higher levels of customer service.

Here at Appliances Direct we want you to shop with confidence. That's why we make a 5 point promise:

Call, Click, Collect

To ensure you enjoy the best buying experience on the web we’ve made ordering from us as simple and convenient as possible. You can search our entire product catalogue from the comfort of your chair at home and order at the click of a button – we’ll even deliver straight to your front door or your place of work.

If ordering online isn’t your thing you can give one of our trained sales team a call and they’ll guide you through your purchase to make sure you get something suited to your needs.

You can even do things the traditional way and come to collect your purchase at one of our showrooms. The choice is completely down to you. 

After you've placed your order you'll receive an order confirmation, and one of our team will contact you regarding delivery details. You can then use our Order Tracking System to track the status of your order. We even offer a text messaging service; just fill in your mobile details when you order, it's that easy.

No Quibble Returns Policy

Worried you might have made the wrong choice? With our no quibble return policy it doesn’t matter because you can send the goods you’ve purchased back to us and get a full refund up to 7 days after you’ve received them.

Whether you’ve picked the wrong product or just changed your mind you can send the goods to us and you’ll get all your money back.

Dedicated Customer Support

If you’ve got a question, a problem or a query with anything you’ve bought from us then we want to hear it. We’ve got a dedicated customer support team ready and waiting to deal with any of your issues, so you can be confident that there’s always help at hand.

Either pick up the phone and give us a call direct or get online and send us an e-message. However you contact us, we’ll aim to sort out any problem you have as quickly and effectively as possible.

Inspect the Goods in Our Showroom

If you can’t make your choice online there’s no need to worry; just pop in to our showroom and take a look at our products in person.

We’ve got a great range of appliances on show, and you’ll still get the benefit of our bargain online prices right there in front of you. You can find out more information about our showroom here.

Expert Advice

When you purchase from us you can be confident that you’ll get the perfect product to suit your needs. We have a team of dedicated advisers on hand to take you through all the choices and determine which purchase is the right one for you.

Each and every order is checked by one of our team to ensure the products you've chosen are suitably matched, and if we have any special offers or alternatives that we think might be better suited we'll get in touch to discuss the options with you.

Our advisers are all highly experienced so you can be assured that the information we give you is always going to be accurate and helpful.