PurColour
Samsung's PurColour enhances the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour every time you watch.
4K Upscaling
Whether you are watching your favourite YouTube videos or streaming the latest box set, experience everything you love in near 4K picture quality thanks to powerful 4K upscaling.
Smart TV powered by Tizen
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps – all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.
Samsung TV Plus
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on-demand entertainment like The Jamie Oliver Channel and The Graham Norton Show. Stream the latest news on CNN and catch up on kids shows, sports highlights and more with no strings attached.
Samsung Q-Symphony
Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.
Crystal Processor 4K
Think of the processor as the brain of the TV. This processor works in the background to boost the quality to 4K detail and optimize the sound depending on what's playing. Streaming movies or watching live sport, you’ll feel part of the action.
Contrast Enhancer
Enjoy striking images with enhanced depth and colour contrast ratio.
HDR powered by HDR10+
HDR - or High Dynamic Range – opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image.
Boundless Screen with Adjustable Stand
Gone are the days of a thick black border around your screen. The near bezel-less screen leaves you with less frame and more picture, for a more immersive experience. You can easily adjust the height of the stand to fit your soundbar underneath and hide the TV wires with the easy clean cable management solution.
Object Tracking Sound Lite
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.
Adaptive Sound
Whether you're watching dialogue, sports, the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognizes the content on screen and adjusts the sound to what you're watching.
Cinematic Q-Series Soundbar
3D surround sound for the ultimate cinematic experience.
Ultra Slim Soundbar
Impossibly slim and packed with powerful sound.
Essential B&C-Series Soundbar
Hear more than just TV sound.
Gaming Hub
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play.
Motion Xcelerator
Experience clear picture and smooth performance. Samsung’s clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.
Auto Low Latency Mode (ALLM)
Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. Your TV knows when you're ready to play so it automatically switches to minimize input lag.
Samsung Daily+
Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.
SmartThings
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button. You can even monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.
Samsung Knox Security
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring. It even protects all the Home IoT devices connected to your TV. It's your privacy, secured.
AI Energy Mode
Save energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.