OLED is still establishing standards.
OLED technology continues to be the industry standard at this level because of its self-illuminating pixels. OLED ensures incredible contrast and colour definition for a realistic image that rivals find difficult to match. Game Optimiser is another function of the LG 77OLEDB36LA. In combination with the dual HDMI 2.1 ports, this makes it a great option for gaming as well. You can get all the catch-up streaming services you could want with LG's award-winning webOS.
For the best in reliable colour and contrast, use self-lit OLED.
The pixels of OLED TVs are self-illuminating rather than utilising a backlight. This LG 55-inch TV has SELF-LIT technology, which means it offers 100% colour purity, unlimited contrast, and breathtaking detail.
Alpha 7 Gen 6 has powerful computing at its core.
LG's potent Alpha 7 CPU, now in its sixth generation, continues to provide the best possible sound and picture. Whether it's for movies, sports, video games, or normal TV, sound and pictures are enhanced using AI Picture/Sound Pro technologies. Picture processing is improved with Dynamic Tone Mapping, background enhancement, and upscaling upgrades.
The splendour of Dolby Vision and HDR detail
The LG OLED77B36LA maximises media content and provides you with the highest levels of detail thanks to its broad HDR compatibility. This LG TV can display clarity in even the darkest portions of the screen because to its compatibility with Dolby Vision, HDR10, and HLG. This gives you a clearer understanding of movies and an advantage when playing video games on your console.
With Filmmaker Mode, view the image precisely how it was intended to be seen.
You'll adore Filmmaker Mode if you're a movie nut. Filmmaker Mode, which was developed in conjunction with Hollywood studios and filmmakers, enables you to see the movie as the director intended. Filmmaker Mode overrides the TV's built-in motion and picture processing to display the right aspect ratio, colour, and frame rate—exactly as the filmmakers intended.
Utilise Sound Mode Share to enhance the audio.
LG's Sound Mode Share function combines the audio systems from this TV with a compatible LG soundbar by drawing on the robust CPU. The end result is enhanced audio with crisp dialogue mixed with powerful sound effects and energetic soundtracks.
Enjoy the best gameplay.
This LG is not just popular with moviegoers, but also with gamers. With LG's Game Optimiser, you have easy access to key settings thanks to an improved gaming menu. The graphic is tailored to the game type using a variety of predefined game genres, such as one for sports games. It has 48Gbps HDMI 2.1 sockets* and is built to maximise the performance of current and upcoming game consoles. Quick Media Switching (QMS), Auto Low Latency Mode (ALLM), and Variable Refresh Rate (VRR) are terms that describe how your TV automatically switches to the best settings for gaming, providing you a smoother and quicker response.
*2 of the 4 HDMI sockets are HDMI 2.1.
WebOS 23 makes smart TV easier to use.
LG's webOS system is still the system to beat and is widely considered as one of the greatest smart TV platforms. With new Quick Cards folders, webOS 23 is now simpler to use. These make it simpler to find the programme or source you're looking for by collecting relevant content together. For a more personalised interface, recommendations and popular apps are now tailored to specific users and appear on the home screen.
The voice-controlled centre for all of your home entertainment
You can manage a Home IoT ecosystem with natural voice recognition thanks to LG's ThinQ AI technology. Because Google Assistant and Amazon Alexa are built-in, operating your LG OLED TV and finding the entertainment you want is much simpler.
With the LG 77OLEDB36LA, you can see the difference that OLED makes to your movies, TV shows, and gaming.