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03303903059Buy It Direct Ltd, trading as Buy it Direct, BUY IT, Laptops Direct, Aircon Direct, Servers Direct, Appliances Direct, Drones Direct, Better Bathrooms, Furniture123, LiveIt and Outdoor Living, whose registered office is Trident Business Park, Neptune Way, Huddersfield, HD2 1UA, together with any group companies or other trading name (“we” “us” “our”) are committed to protecting and respecting your privacy. For the purposes of data protection legislation, we are the data controller and we will process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (PECR) and other laws which relate to the processing of personal data. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
2.1 We may collect and process personal data about you in the following circumstances:
2.1.1 when you complete forms on our website (“Site”). This includes your name contact details, credit/debit card details, which is provided at the time of registering to use our Site, where you ask us to contact you about our goods or services, subscribe to our mailing list, or subscribe/request or goods or services;
2.1.2 whenever you provide information to us when reporting a problem with our Site, making a complaint, making an enquiry or contacting us for any other reason. If you contact us, we may keep a record of that correspondence;
2.1.3 details of your visits to our Site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access (see section 2.2.2 on Cookies below); and
2.1.4 whenever you disclose your information to us, or we collect information from you in any other way, through our Site.
2.2 We may also collect data in the following ways:
IP Address
2.2.1 We may collect information about your device, including where available your Internet Protocol address, for reasons of fraud protection. We may also collect information about your device’s operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
Cookies
2.2.2 Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.
2.3 We may use your personal data for our legitimate interests in order to:
2.3.1 provide you with information, or services that you requested from us;
2.3.2 allow you to participate in interactive features of our Site, when you choose to do so;
2.3.3 ensure that content from our Site is presented in the most effective manner for you and for your device;
2.3.4 improve our Site and services;
2.3.5 process and deal with any complaints or enquiries made by you; and
2.3.6 send you marketing, unless you have opted out (see section 6 for further details).
Website Links
Our Site may, from time to time, contain links to and from the websites of third parties. Please note that if you follow a link to any of these websites, such websites will apply different terms to the collection and privacy of your personal data and we do not accept any responsibility or liability for these policies. When you leave our Site, we encourage you to read the privacy notice/policy of every website you visit.
3.1 We will collect details such as name, address, contact details, delivery address, bank/credit/debit card details when you order goods or services from us either via our Site, over the telephone or in store. We will use this information to process your order and comply with our contractual obligations.
3.2 In order to perform our contract with you, we may also need to share personal data with third parties such as, credit reference agencies, payment providers and postal service/logistics organisations to assist in the delivery of goods or services you have ordered.
3.2a If you are applying for credit we may use credit reference agencies to assess your credit worthiness before offering you any credit options. The two credit agencies we may use are Transunion and Experian. You can view Transunion's Privacy Policy here and you can view Experian's Privacy Policy here. You can view TransUnion's Credit Reference Agency Information Notice here.
3.3 We may also advertise your feedback on our website and marketing materials (subject to obtaining your prior consent where necessary);
3.4 We will retain your information as long as we require this to provide you with the goods or services ordered from us and for a period of 15 years afterwards. Where you have subscribed to receive marketing correspondence from us we will keep your personal data for the period of time described in section 6 below.
3.5 When we close a customer service case, for example about a delivery or a damaged item, we may email you to check the issue has been resolved and to ask how we handled it. We do this for our legitimate interests in making sure your issue was resolved and in checking the quality of our customer service. Your responses are used internally only. They are not published as reviews and are not used for marketing. You can ask us not to send these emails by contacting privacy@buyitdirect.co.uk.
We will collect details such as your name, contact details and bank details in order to contact you about goods or services ordered with you, to place further orders, and to pay you for the goods and/or services supplied. We will keep the personal data for 7 years further to being provided with the goods/services.
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide the data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example to provide you with our goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
6.1 In addition to the uses described in sections 2-4 above, we may use your personal data for our legitimate interests in order to send you details about our goods, services, offers, business updates and events which we think may be of interest, in the following circumstances:
6.1.1 where you have bought, or asked about buying, goods or services from us, we may send you marketing emails about our similar goods and services. You are given the opportunity to opt out when you place your order and in every marketing email we send; and
6.1.2 where you have asked to receive marketing from us, for example by subscribing to our mailing lists or newsletters, entering one of our competitions or giving us your details at networking events.
6.2 You have the right to opt-out of receiving the information detailed in section 6.1 at any time. To opt-out of receiving such information you can:
6.2.1 tick the relevant box situated in the form on which we collect your information, including when you place an order;
6.2.2 click the unsubscribe button contained in any such communication received; or
6.2.3 email us at privacy@buyitdirect.co.uk or call 0330 390 3059 providing us with your name and contact details.
6.3 Where you have subscribed to receive marketing correspondence from us we will keep personal data 5 years from when you are provided with the opportunity to opt-out of receiving marketing correspondence from us or you last placed an order, whichever is later.
7.1 We may monitor and record communications with you (such as telephone communications and emails) for the purpose of quality assurance, training, fraud prevention and compliance. We also have CCTV cameras installed in our premises for the purpose of crime prevention and for health and safety reasons. We retain CCTV images for up to 60 days and telephone recordings for up to 7 years.
7.2 Our marketing emails, and the review invitations sent on our behalf (see section 10.1.7), contain a small image and tracked links which record whether the email has been opened and which links have been clicked. We use this information to measure how our emails perform and to improve them, and in review invitations to stop sending reminders once you have left a review. We do not use it to make decisions about you. Our order and customer service emails do not contain this tracking.
7.3 You can object to email tracking at any time by emailing privacy@buyitdirect.co.uk. Unsubscribing from our marketing emails will stop marketing emails, and the tracking in them, entirely. Many email apps also let you block images from loading, which prevents opens from being recorded.
8.1 Some of our decisions are made automatically by inputting your personal information into a system or computer and the decision is calculated using certain automatic processes rather than our employees making those decisions. We make automated decisions to check for orders which may be fraudulent.
8.2 We may carry out a credit check on our customers:
8.2.1 so that we can make credit decisions about you; and
8.2.2 to prevent fraud and money laundering.
8.3 Our search may be recorded on the files of the credit reference agency.
If further to undertaking a credit check you receive a low credit score, we reserve the right not to supply you with goods or services on credit and/or require upfront payment for the goods or services you wish to purchase.
If you provide false or inaccurate information and we suspect fraud, we will record this.
9.1 We will only use your personal data where the law allows us to. Most commonly, we will use your personal data in the following circumstances:
9.1.1 for performance of a contract we enter into with you;
9.1.2 where necessary for compliance with a legal or regulatory obligation we are subject to; and
9.1.3 for our legitimate interests (as described within this policy) where your interests and fundamental rights do not override these interests.
10.1 In addition to the third parties mentioned above, we may disclose your information to third parties for our legitimate interests as follows:
10.1.1 to staff members in order to facilitate the provision of goods or services to you;
10.1.2 to our affiliated entities to support internal administration;
10.1.3 IT software providers that host our website and store data on our behalf;
10.1.4 professional advisers including consultants, lawyers, bankers and insurers who provide us with consultancy, banking, legal, insurance and accounting services;
10.1.5 HM Revenue and Customs, regulators and other authorities who require reporting of processing activities in certain circumstances; and
10.1.6 third parties who we may choose to sell, transfer or merge parts of our business or assets. Alternatively, we may seek to acquire other business or merge with them. If a change happens to our business then the new owners may use your personal data in the same way as set out in this privacy policy.
10.1.7 review providers, currently Feefo and Trustpilot, acting on our behalf, to invite you to review your product and/or purchase. We share your name, email address and the details of your order. We do this for our legitimate interests in collecting genuine customer reviews. If you opt out of marketing when you place your order, we will not send you review invitations. You can also object to review invitations at any time by emailing privacy@buyitdirect.co.uk. Review invitations contain email tracking as described in section 7.2.
10.2 We may disclose personal data to the police, regulatory bodies, legal advisors or similar third parties where we are under a legal duty to disclose or share personal data in order to comply with any legal obligation, or in order to enforce or apply our website terms and conditions and other agreements; or to protect our rights, property, or safety of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
10.3 We will not sell or distribute personal data to other organisations without your approval.
11.1 Where permitted by applicable law, we may transfer your personal data to the United States and other countries outside the UK for the purposes set out in this privacy policy. Where we do, we make sure your data is protected by one of the safeguards allowed under UK data protection law: the country has been found by the UK Government to provide adequate protection (including, for the United States, the UK Extension to the EU-US Data Privacy Framework), or we use the International Data Transfer Agreement or the International Data Transfer Addendum to the European Commission’s Standard Contractual Clauses.
12.1 Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
12.2 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your information transmitted to our Site; any transmission is at your own risk.
12.3 Information you provide to us is shared on our secure servers. We have implemented appropriate physical, technical and organisational measures designed to secure your information against accidental loss and unauthorised access, use, alteration or disclosure. In addition, we limit access to personal data to those employees, agents, contractors and other third parties that have a legitimate business need for such access.
13.1 It is important that the personal data we hold about you is accurate and current. Please keep us informed if the personal data we hold about you changes.
13.2 Data protection legislation gives you the right to object to the processing of your personal data in certain circumstances or withdraw your consent to the processing of your personal data where this has been provided. You also have the right to access information held about you and for this to be provided in an intelligible form. If you would like a copy of some or all of your personal information, please send an email to privacy@buyitdirect.co.uk. There is no charge for this. We may only charge a reasonable fee, or refuse your request, if it is manifestly unfounded or excessive.
13.3 You can also ask us to undertake the following:
13.3.1 update or amend your personal data if you feel this is inaccurate;
13.3.2 remove your personal data from our database entirely;
13.3.3 send you copies of your personal data in a commonly used format and transfer your information to another entity; or
13.3.4 restrict the use of your personal data.
13.4 We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal data that we hold about you or make your requested changes. Data protection legislation may allow or require us to refuse to provide you with access to some or all the personal data that we hold about you or to comply with any requests made in accordance with your rights referred to above. If we cannot provide you with access to your personal data, or process any other request we receive, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
13.5 Please send any requests relating to the above to our Data Lead at privacy@buyitdirect.co.uk specifying your name and the action you would like us to undertake. We will respond within one month of receiving your request. If your request is complex, or you have made a number of requests, we may extend this by up to two further months; if so, we will tell you within the first month and explain why.
Where you have provided your consent to the collection, processing and transfer of your personal data, you have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, please contact us at privacy@buyitdirect.co.uk .
We reserve the right to update this privacy policy at any time, and any changes we make to our privacy policy will be posted on this page. Please check periodically for any updates. If we would like to use your previously collected personal data for different purposes than those we notified you about at the time of collection, we will provide you with notice and, where required by law, seek your consent, before using your personal data for a new or unrelated purpose. We may process your personal data without your knowledge or consent where required by applicable law or regulation.
16.1 We have appointed a Data Lead to oversee compliance with this privacy policy. If you have any questions, comments or requests regarding this policy or how we use your personal data please contact our Data Lead at privacy@buyitdirect.co.uk, or write to The Data Lead, Buy It Direct Ltd, Trident Business Park, Neptune Way, Huddersfield, HD2 1UA.
16.2 If you are unhappy with how we have used your personal data, you can complain to us. Details of how to do this, and what happens next, are on our data protection complaints page. We will acknowledge your complaint within 30 days of receiving it, investigate it without undue delay and tell you the outcome.
16.3 You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113. We would, however, appreciate the chance to deal with your concerns before you approach the ICO.
Last updated: October 2026.
