LG UR78 55 inch Smart 4K Ultra HD LED TV - 55UR78006LK
LG webOS
This user-friendly interface offers a selection of content options, so you'll never run out of things to watch again, including Freeview Play, Netflix, Disney+, and more. The new Quick Cards help you find what you're looking for depending on your interests, whether it's gaming, sports, or music.
AI 4K Gen6 Processor
None 4K content is upscaled delivering clarity and precision to whatever you're watching. Audio is improved with AI sound technology for a more immersive experience. AI Brightness Control ensures the perfect brightness level for any environment, adapting to brightness by surrounding ambient lighting
Game Optimiser
Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly. With HGIG you can set screen colours as intended by game developers, so enjoy the latest HDR games and immerse yourself in your gameplay.
HDR10 Pro
Enjoy films exactly how the director intended them with the help of Filmmaker Mode and HDR. HDR10 Pro brings optimised brightness levels for vivid colour and remarkable detail.
The LG UR78 incorporates LG's fully loaded webOS smart platform along with spectacular 4K Ultra HD picture, and immersive sound design. The LG UR78 is a superbly made TV with a sleek and slender style that will improve any space. Take convenience to a new level as the LG UR78 supports Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, and check information almost instantly with your voice.
