LG UR91 50 inch 4K Ultra HD LED Smart TV - 50UR91006LA
LG webOS
This user-friendly interface offers a selection of content options, so you'll never run out of things to watch again, including Freeview Play, Netflix, Disney+, and more. The new Quick Cards help you find what you're looking for depending on your interests, whether it's gaming, sports, or music.
AI 4K Gen6 Processor
None 4K content is upscaled delivering clarity and precision to whatever you're watching. Audio is improved with AI sound Pro for a more immersive experience. AI Brightness Control ensures the perfect brightness level for any environment, adapting to brightness by surrounding ambient lighting
Game Optimiser
Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly. With HGIG you can set screen colours as intended by game developers, so enjoy the latest HDR games and immerse yourself in your gameplay.
Filmmaker Mode
Enjoy films exactly how the director intended you to see them with the help of Filmmaker Mode and HDR10. Grab your popcorn and bring cinema-like immersion to your home.
The hub of your home entertainment – with voice control
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG TV and quickly access the entertainment you’re looking for.
