Appliances Direct
Laptops Direct
Drones Direct
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Our Commitment to You

We strive to bring our customers the very best appliance deals in the UK from today's leading brands, whilst offering the best possible advice through our specialist trained team who collectively have over 100 years' experience.

Appliances Direct are the specialist appliance division of the Buy it Direct Group. Buy it Direct has an annual turnover in excess of £250m and employs over 600 staff. The company has been around for over 20 years and is always expanding.

Why choose us?


Best online shops for 2017

In 2017 we jumped up to joint 6th position in the Which? Best Online Store Survey of 10,000 shoppers, beating many big retail brands! We’re over the moon that our customers have given us such positive feedback.

Northern eCommerce Award

Northern eCommerce Awards 2019

We won awards for the best Electrical Appliances Website and best Large eCommerce Company! We were up against stiff competition but our focus on having competitive prices, an easy to use website and amazing customer service secured our victory.

Sunday Times Top Track 250

The Sunday Times Top Track 250

We've featured in the Sunday Times Top Track 250 league table of Britain’s largest private companies.


What do our customers think?

Customer Reviews powered by Reevoo

Three ways to shop with us

Call -

Our sales team are happy to take your call and are highly trained and experienced so will be able to answer any queries you may have.

Click -

Search our entire catalogue from the comfort of your own home and make an online purchase that can be delivered straight to your door or place of work.

Collect -

Visit us at one of our stores and browse and buy from our huge range of displayed products or click & collect from more than 100,000 products at our Elland Collection Point.

No Quibble Returns

Worried you may have made the wrong choice? With our no fuss 14 day returns policy it doesn’t matter as you can send the goods back to us and you’ll receive a full refund.

Dedicated Customer Support

If you’ve got a a problem or query with anything you’ve bought from us then we want to hear it. We’ve got a dedicated customer support team ready and waiting to deal with any of your issues, so you can be confident that there’s always help at hand. Either pick up the phone and give us a call direct or send us a message.

Visit our Showrooms

We have two large showrooms, based in Huddersfield and East Midlands so why not pay us a visit. Both showrooms have a large variety of products on display which are in-stock to take away. We also have a collection point in Elland with 100,000+ items which you can order at the counter or 'click & collect' and take home immediately.

Expert Advice

With over 40 years experience in the industry our team of experts are ready to help you choose the right appliance for you. Every order is checked by one of our team to ensure the products you’ve chosen are suitably matched and if we have any special offers/ alternatives that may be of interest we'll get in touch to discuss your options.


What makes us different?

Our Warehouse
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We are able to fulfil orders quickly and easily due to our huge warehouse facilities.

As one of the largest on-site stockholders of our products we can turn around orders much faster than many other companies.

Since we acquired this 60,000sq ft Distribution Centre, located right next to our Showroom, we have been able to continue our growth and deliver higher levels of customer service.

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