Appliances Direct
Laptops Direct
Drones Direct
Better Bathrooms
Furniture 123
Dehumidifiers
Outdoor Living
Aircon

Got a question? We're happy to help

08719844416
Calls cost 13p per min plus your network access charge
Air Conditioner Buying Guide

air conditioner buying guide

a handy guide to efficiently cooling & heating your home

How does an air conditioning unit work?

Air conditioners cool the room by removing heat and moisture from the air, just like how a fridge cools food. But how does it work?

  • Warm indoor air is drawn in and passed over a cold evaporator coil.
  • The air is cooled, removing some of the moisture too.
  • A refrigerant fluid absorbs the heat from the warm air which is expelled through a wall or window through the exhaust hose.
  • Water condenses in the system and is either drained away or collected in a tank. Most ACs use excess water for cooling, meaning less emptying.
  • Finally, cold air is recirculated into the room, reducing temperature and humidity.

Which type of air conditioner is right for me?

Portable Air Conditioner

Portable

Best For:

  • Heatwaves/Occasional Use
  • Room hopping (Cooling where you need it)
  • Budget-Conscious
  • Renters & Students

If you're looking for a serious upgrade from an every-day fan then choose one of our portable air conditioners for on-demand cooling (And heating!) that's super effective, highly efficient and better bang-for-your-buck. Switch to fan-only mode for personal cooling without the AC function.

Perfect for heatwaves but equally useful in Autumn for their dehumidifier function, portable air conditioners are easy to move between rooms.

shop now
Wall Mounted Air Conditioner

Wall-Mounted

Best For:

  • Permanent, Quiet Comfort
  • Eco-conscious Homeowners
  • Whole-home Heating
  • Commercial Properties

Wall-mounted air conditioners are an excellent space-saving solution as they don't take up any floor space, but you'll need to have them professionally installed. They consist of a unit on the wall inside plus an external unit to remove heat and condensation from the room. Look for a multi-split system for cooling (and heating) multiple rooms.

They’re quieter and more efficient than portable units, and they're a great permanent heating solution for any UK home.

shop now
Ceiling Cassette Air Conditioner

Ceiling Cassette

Best For:

  • Large Open Spaces
  • Business & Retail
  • Invisible Comfort
  • Uniform Cooling

Ceiling cassette air conditioners are another type of split unit; they feature an external unit to remove the heat and need installing professionally, but the internal unit fits neatly into the ceiling.

As well as cooling, they can heat rooms more efficiently than central heating.

shop now
All in one Air Conditioner

All-in-One (Through the wall)

Best For:

  • Limited outdoor space
  • Flats & Conservatories
  • No External Box
  • Permanent DIY Cooling

These units are perfect if you need to cool or heat a room efficiently but don't have room outside your home for a bulky compressor.

They're a single unit which is vented straight through the wall, so they're perfect for flats and conservatories.

shop now

How to buy the right size

The size of the air conditioner you need depends on the size of the room you want to cool. Larger rooms require a unit with a higher BTU, but these use more energy than ones with a lower BTU.

Did you know? BTU stands for British Thermal Unit, which is the amount of energy it takes to heat one pound of water by 1°F.

What is BTU?

A BTU (British Thermal Unit) is a rating used to determine the cooling capacity of an Air Conditioner. Typically a minimum of 7000 BTU is needed to cool a small room.

BTU & Efficiency Calculator

Tailored BTU requirements & estimated running costs.

Your Results

Min: 0 BTU

Recommended: 0 BTU


Est. Daily Running Cost: £0.00*

Ready to find your perfect Air Conditioner?

shop all air conditioners

What features should I look for?

Heating mode

Many air conditioners also have a heating mode, perfect for year-round use. It acts alongside your central heating to keep you warm during those colder months and it's super efficient.

Sleep mode

There’s nothing worse than not being able to sleep because it’s too hot. An air conditioner with sleep mode reduces noise levels so that you can enjoy an uninterrupted cool night’s sleep. Many units including the portable electriQ Eco Series also dim the lights on the control panel.

Low Energy

Air conditioners can use a lot of energy, but some air conditioners are extra energy efficient, helping you to save money on your energy bills. Look for units rated A+ for outstanding energy savings.

Timer

A timer function is handy to ensure electricity isn’t being wasted. You can set the air conditioner to turn on and off when needed, which helps you save money on energy bills.

Smart features

A smart air conditioner connects to an app, allowing you to control it from your smartphone. It’s perfect for those hot days when you’ve been at work, and you can ensure you’re returning home to a nice cool room.

Oscillating vents (Louvres)

Oscillating vents switch between facing up and down or left and right, which spreads the air around to help cool the room evenly.

Dehumidifier

Most air conditioners also have a dedicated dehumidifier function, meaning that as well as cooling the room, they’ll remove some of the moisture in the air, which is handy for drying laundry inside and combatting damp and mould.

Purifier

A purifier function clears the air of bacteria, allergens, mould and dust, helping asthma or allergy sufferers breathe easier.

Remote control

Most air conditioning units come with a remote control, which is handy for changing the settings from a distance.

Ready to find your perfect Air Conditioner?

shop all air conditioners

How to install an air conditioning unit

Portable Installation

Portable

  • Slide open the window, adjust the slide bar to fit into the gap, and attach it.
  • Attach the exhaust pipe to the unit and the window slide bar.
  • Plug the unit in, switch it on, and adjust the temperature.
shop portable
Split Installation

Split units

Wall-mounted and ceiling cassette air conditioners are a bit more complex and require installation by a licensed professional. We have over 20 years of experience; give us a call on 0330 041 2742 for a quote.

learn more

Ready to find your perfect Air Conditioner?

shop all air conditioners

E-commerce Product Trader & Product Expert (HVAC)
Expert in Technical Specification & Customer Journey

With over four years of experience in eCommerce, Sam Carter is responsible for the customer journey of the HVAC & Heating categories at Appliances Direct. He specialises in translating complex data - from radiator BTU outputs to dehumidifier extraction rates - into expert advice that helps customers buy with confidence.

His dedication to refining the digital shopping experience helped Appliances Direct become the UK’s fastest-growing radiator retailer in 2025. Sam’s tips have been featured across media outlets including, Ideal Home, The Sun and the Express.

Air Conditioner Calculator

Use our handy calculator, which will help you figure out exactly what size of unit you require for your office or home.

What are the room dimensions?

How many people and heat sources are in the room?

What is BTU?

A BTU (British Thermal Unit) is a rating used to determine the heating or in the case of an Air Conditioner the cooling capacity of an appliance.

Typically a minimum of 7000 BTU is needed to cool a small room, whereas commercial units can reach up to 25,000 BTU and beyond. Simply, the greater the BTU, the larger the space that the unit can cool.

Frequently asked questions

  • What to look for when buying an air conditioner?

      The first thing you need to decide on is whether you’d like a portable unit or an installed unit. Then, consider the room size you want to cool; use our BTU calculator to determine what’s required.

      Look out for features you like, such as built-in air purifiers, fans, or even ones that connect to an app to control it from your phone..

  • How do I know what size air conditioner I need?

      Use our simple BTU calculator to determine how many BTUs you need to cool the room. A higher BTU means it can cool a larger area.

  • Can I install my own air conditioner
  • Are air conditioning units expensive to run?

      Portable air conditioners are cheaper to buy than installed units, plus you don’t need to pay for installation; however, they’re more expensive to run relative to their size and cooling power. Wall-mounted and ceiling cassettes air conditioners require professional installation, so the initial cost is higher. In the long term, they’re much more efficient than portable units.

  • Can an air conditioner heat my home as well as cool?

      Many portable air conditioners have a heating mode that acts alongside your central heating to heat the room. Split units can heat a room more efficiently than central heating.

Recently viewed

Back to top arrow
Back to top