Appliances Direct
Laptops Direct
Drones Direct
Better Bathrooms
Furniture 123
Outdoor Living
My Account

Track order Trade enquiries Public Sector enquiries
Inc. VAT vat switch show inc Ex. VAT Inc. VAT vat switch show ex Ex. VAT
£ currency switch £ currency switch

Who are Buy it Direct?

Buy it Direct are one of the largest online retailers in the UK. We were established in 1999 and we now have over 250 staff across 3 sites in Huddersfield, Barnsley and the East Midlands.

We were one of the first websites in the UK to sell computers and electronics through Laptops Direct, we've since branched out to offer the same great value and service in other categories bringing you great deals on Kitchen Appliances (both large and small), TVs, Drones, CCTV, Sim-Free Mobiles, Gadgets, Servers and even Flat Pack Furniture! All through our range of specialist websites - Laptops Direct, Appliances Direct, Drones Direct, Direct TVs, Servers Direct and Furniture123.

We're all about value, service and going the extra mile for our customers. We want you to get the best possible deals from both leading and value brands whilst giving you great service and expert advice through our team of advisors in our UK call centre. What makes us different?

  • We hold more stock than most of our competitors! This means you can get next day delivery on 1000s of products.
  • You can see it before you buy it! We have 2 large stores so you can pop in and see a product before you buy it or order online and collect in store.
  • We love speaking to our customers! We have UK call centres staffed by people who are experts in the products we sell so you can get the best advice.
  • Going the extra mile! We offer additional services such as home installation of new appliances, recycling of your old appliance, software installation for your new laptop, pre delivery inspection for your new computer & extended warranties to help protect your new product.
  • Keep an eye out for our fleet of vans! We have our own vans and friendly delivery team for delivering large items such as Washing Machines, Cookers, Fridges and Furniture.

Most importantly, we value our customers. We understand that people have a wide choice of retailers to buy from and so we do everything we can to provide great value and cracking service so that our customers will be more likely to return and recommend us to their family and friends.

Our Mission

Our mission is to bring you the best possible deals from all the leading brands, whilst also offering the best possible service and advice through our specialist trained sales team who collectively have over 100 years experience! As a specialist we stock the largest range of products available with the most accurate information to make sure you’re getting the right product for you.

Over 1 Million Customers

We have over 1 million happy customers! Our distribution centre in South Normanton sends out over one thousand items every day and our trained advisors take over 1500 calls a day.

Click, Call, Collect

We want you to call us! Unlike other retailers we love to hear from our customers. If you need any advice or help with your order, you can call our trained advisors. You can also come and see us at one of our showrooms.

Appliances Direct

Save up to 40% off the RRP with Appliances Direct!

We specialise in both integrated and freestanding appliances with huge savings to be made on the biggest brands such as Bosch, Neff, Smeg, Baumatic, AEG, Hotpoint, Electrolux and Miele.

Most of our products are available on Rapid Delivery and our team of dedicated advisors are on hand if you require any assistance.

Direct TVs

We offer a huge range of deals on all the biggest TV brands.

If you're looking for a TV from Sony, Panasonic, Samsung, LG, Toshiba, Sharp or Philips check out our latest deals online or give our trained advisors a call.

You can also get exclusive deals in our showrooms. Visit us in Huddersfield or South Normanton ask about our free warranty offers and latest special offers.

Laptops Direct

We're the UK's first choice for laptops!

We're the largest online laptop specialist and we have all the best deals available from the biggest brands including Acer, Asus, Toshiba, Samsung, Sony, Hewlett Packard and Fujitsu Siemens.

If you’re not sure which laptop best suits you, our trained advisors will make a recommendation based on how you’ll be using the laptop.

For the biggest range, the lowest prices and the best service visit Laptops Direct.

Furniture 123

We make it easy to buy beautiful pieces of furniture. Browse our site to find what you need, contact our team of furniture experts with any questions, then buy with confidence through our secure website.

There is free UK delivery on everything, with many items delivered the next day (including beds, dining sets, sofas and desks).

We also offer a Price Promise, to ensure you get the best price, and a Money Back Guarantee for your peace of mind.

Drones Direct

We stock the largest range of drones and accessories in the UK. Our prices are the best and we even offer free delivery.



We also have an indoor drone demo area called the Drone Zone standing at 22 foot tall and is the only one of it's kind in the UK.  Come and try for yourself and see why we are the best drone specialists around!

Servers Direct

Experts in IT, we've been in the industry for well over 10 years. We’re a preferred partner for major manufacturers such as Hewlett Packard, Microsoft and we have a dedicated team of Engineers all Microsoft Certified and fully trained for the configuration, installation and technical support.

We offer a full range of server solutions for small/medium sized business and large businesses. Our trained advisors can tailor make solutions to fit your business needs.


Recently viewed

Back to top