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Proud to be a UK business

With so many huge, faceless, companies where its near impossible to speak to someone or know where your product is actually coming from, we’re proud say we’re a British business who are more than happy to help our customers with any questions, queries they might have.

Our head office is in Huddersfield and we’ve got several depots across the country, as well as entirely UK based service and support. We even have two stores and a collection point you can pop into for help and advice!

What makes us different?

  • Speak to someone

    Speak to someone

    Our UK based team is only a call or a click away! Give us a ring or use our live chat service - whichever you prefer. We’re happy to help.

  • We're the experts

    We're the experts

    Our expert team know our products inside out, so you can rest assured you'll get advice you can trust, to help you find exactly what you need.

  • We pay our taxes

    We pay our dues

    Some large retailers use loopholes to pay pennies in tax. That’s not the case with us. We’re a genuine UK business and pay our fair share.

  • UK Based

    UK based, express delivery

    With some retailers its hard to know where your order is coming from, often coming from abroad and even having hidden import fees! All our orders are shipped from the UK with no hidden costs. Plus, anything in stock is available for next day delivery!

  • Going the extra mile

    We install, remove & tidy up

    We’ve got loads of handy services to help make your life easier. We can remove your old appliance, install your new one and even take away the rubbish afterwards! No one likes stress or hassle, so we like to try and make things as simple as possible.

  • Visit out stores

    Pay us a visit

    We’ve got two stores where you can touch and try the products and get expert advice, as well as a huge collection point with thousands of products in stock - you can even take home on the same day or arrange home delivery, the choice is yours!

Our story

We started from humble beginnings back in 1999 with a small shop in Huddersfield and we’ve quickly grown to become one of the UKs largest online specialists. We’re passionate about what we do and it’s our mission is to bring you the best deals in the UK from all the leading brands, whilst also offering the best possible advice through our specialist trained sales team who collectively have hundreds of years’ experience.

Unlike some of our competitors we don’t have shareholders so we can focus on giving you our best possible deals and prices rather than trying to make money to pay bonuses! We’ve grown every year since entering the online market in 2000 and we don’t intend to stop.

Find out more »

More than appliances

We’re part of the Buy it Direct group and have several sister-sites selling an even bigger range of products. If you’re looking for a laptop, phone or tech in general we have Laptops Direct, our specialist drones website, Drones Direct and for the home we have Furniture 123.

Combined we have a huge £200m annual turnover and have won several awards, including coming 6th place in the Which? best online shops 2017 survey, where we came in higher than many of the larger online retailers! We also won the Electrical Appliances Website of the Year Award, at the Northeren eCommerce Awards 2017, to name a couple.

Where to now?

Start shopping » Delivery info » Get in touch »
 
 
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