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Industry expertise to help you find the perfect cooking appliance
With 16 years of buying experience, eight of those in appliances. Sarah knows what it takes to source the best cooking products. She works with all major appliance brands and leads product development for our own brand, electriQ. She ensures we offer innovative and great-value kitchen solutions.
Sarah has a degree in Textile Buying for Retail from the University of Manchester. She regularly travels to factories in China and Turkey to find the right products at the right prices. Whether it’s built in ovens, hobs, or range cookers, she’s always on the lookout for quality and performance.
Outside of work, Sarah enjoys hosting dinner parties and game nights. These often feature her favourite indulgence, a great cheese board. When she’s not developing new products or negotiating with suppliers, she’s either on a luxury holiday or at home with her cats (and boyfriend!).
