Meet the Powerful and Smart α7 AI Processor Gen8
Step up your viewing experience with LG’s next-generation α7 AI Processor Gen8. With enhanced processing power and improved performance, this intelligent chip delivers more lifelike 4K picture quality with increased sharpness, depth, and clarity. Whether you're watching movies, sports, or streaming your favourite shows, visuals are optimised in real time for a richer, more immersive experience.
Pure Colours in Real 4K
Immerse yourself in stunning Real 4K resolution. Thanks to LG’s advanced display technology, every scene is rendered with vivid, accurate colours and crisp details, bringing your favourite content to life with a striking level of realism.
4K Super Upscaling – Breathe New Life into Every Frame
Not everything is filmed in 4K, but that doesn’t mean you have to miss out. 4K Super Upscaling uses AI to enhance lower-resolution content, boosting resolution, brightness, and clarity to deliver visuals that look and feel closer to native 4K quality.
AI Search with Microsoft Copilot – Find What You Need, Instantly
With voice-activated AI Search, your TV becomes your personal assistant. Ask questions, get tailored content suggestions, or request information—hands-free. Thanks to Microsoft Copilot integration, you'll also receive deeper, more intelligent results and assistance beyond standard voice commands.
Real-Time Assistance with AI Chatbot
Your TV is now smart enough to understand and respond to your needs in real time. The built-in AI Chatbot listens, interprets your requests, and delivers helpful solutions—from adjusting settings to finding content—just by speaking.
Smarter Controls with the AI Magic Remote
Take command effortlessly with the AI Magic Remote. Featuring a dedicated AI button, voice controls, and motion-based pointing, it lets you click, drag, drop, and scroll through webOS with ease. Navigation has never felt more intuitive.
Stay Ahead with the webOS Re:New Program
Your TV stays fresh with LG’s webOS Re:New Program, offering annual software upgrades for up to five years. Enjoy the latest features, updated apps, and new capabilities without needing to upgrade your hardware.
WOW Interface – Simplified Soundbar Control
Pair your TV with a compatible LG Soundbar and unlock the WOW Interface. It allows you to seamlessly manage your sound settings directly from the TV menu using your TV remote. Less hassle, more harmony.
Ultra Big TV – Go Beyond the Standard
Enjoy a larger-than-life experience with LG’s Ultra Big TV. Perfect for movies, sports, and gaming, the expansive screen delivers stunning 4K resolution on a super-scale display that pulls you right into the action.
Powerful Gaming with VRR
Level up your gameplay with Variable Refresh Rate (VRR) technology, which reduces lag and screen tearing for ultra-smooth, responsive performance. Whether you're gaming competitively or casually, you’ll enjoy faster, more fluid action.
FILMMAKER MODE™ – See It the Way They Intended
Preserve the filmmaker’s vision with FILMMAKER MODE™, which automatically adjusts picture settings to maintain original aspect ratios, colour grading, and frame rates. The result? A cinematic experience that stays true to the creator's intent—even adapting to your room’s lighting for the most accurate presentation.
