LG OLED77B6ELC 77” OLED AI 4K Smart TV – Cinematic OLED Picture & Immersive Smart Entertainment
Bring the cinema home with the spectacular LG OLED77B6ELC. Featuring an enormous 77-inch OLED display, intelligent AI-powered picture enhancement and immersive Dolby Atmos sound, this premium OLED Smart TV delivers breathtaking contrast, rich colour and stunning 4K realism for movies, streaming, sport and gaming.
Designed for large living rooms and dedicated home cinema spaces, the LG OLED77B6ELC combines self-lit OLED technology with advanced smart features to create a truly immersive entertainment experience.
Massive 77-Inch OLED Display – Perfect Black & Infinite Contrast
LG OLED technology uses millions of self-lit pixels that illuminate independently to create extraordinary picture quality with perfect black levels and infinite contrast.
Enjoy:
Perfect black and infinite contrast
Rich, lifelike colour reproduction
Exceptional shadow detail
Pixel-level light control
Stunning cinematic 4K clarity
Unlike traditional LED TVs, OLED technology delivers ultra-precise contrast without blooming or halo effects, helping every scene appear deeper, sharper and more realistic.
The huge 77-inch screen transforms films, sport and gaming into a truly cinematic experience.
AI-Powered 4K Picture Enhancement
The LG OLED77B6ELC uses advanced AI-driven picture processing to intelligently optimise image quality in real time.
Features include:
AI Picture enhancement
Intelligent 4K upscaling
Dynamic contrast optimisation
Colour and sharpness refinement
Scene-by-scene processing
Whether you’re watching HD broadcasts or 4K streaming content, the TV enhances clarity and detail for smoother and more immersive viewing.
Dolby Vision & Dolby Atmos Home Cinema
Transform your living room into a premium entertainment space with support for:
Dolby Vision HDR
Dolby Atmos immersive sound
HDR10 & HLG compatibility
FILMMAKER MODE™
Enjoy enhanced brightness, richer colour and room-filling cinematic sound exactly as creators intended.
Perfect for blockbuster movies, binge-worthy streaming and live sport.
Smooth Gaming & Responsive Performance
The LG OLED77B6ELC delivers fast response times and smooth motion handling for immersive gaming and action-packed entertainment.
Gaming features include:
Low input lag
Smooth motion performance
ALLM (Auto Low Latency Mode)
Enhanced responsiveness
HDMI gaming connectivity
OLED’s near-instant pixel response technology helps reduce motion blur and improves clarity during fast-paced scenes.
Ideal for console gaming, sports titles and racing games.
webOS Smart TV Platform
LG’s intuitive webOS Smart TV platform gives you easy access to your favourite entertainment apps and streaming services.
Smart features include:
Netflix
Disney+
Prime Video
YouTube
Apple AirPlay support
Voice assistant compatibility
LG ThinQ smart home integration
The easy-to-use interface makes browsing content simple and seamless.
Premium Ultra-Slim OLED Design
The OLED77B6ELC features a sleek ultra-slim design with narrow bezels that maximise screen immersion while complementing modern interiors beautifully.
Perfect for:
Home cinema rooms
Premium living rooms
Wall-mounted installations
Open-plan entertainment spaces
Its elegant minimalist styling creates a sophisticated focal point within any room.
Exceptional Motion Clarity
OLED technology delivers incredible motion performance thanks to its ultra-fast pixel response time.
Ideal for:
Live sports
Football and Formula 1
Action movies
Gaming
High-frame-rate streaming
Key Features
Massive 77-inch OLED 4K Ultra HD display
Self-lit OLED pixels with perfect black
AI-powered picture optimisation
Dolby Vision & Dolby Atmos support
HDR10 & HLG compatibility
webOS Smart TV platform
Smooth motion gaming performance
Low input lag response
Ultra-slim premium design
Voice assistant compatibility
Apple AirPlay support
Multiple HDMI connectivity
Why Choose the LG OLED77B6ELC?
The LG OLED77B6ELC combines stunning large-screen OLED picture quality, immersive cinematic sound and intelligent smart entertainment in a spectacular 77-inch format.
With perfect black levels, Dolby Vision HDR and smooth gaming performance, it delivers an exceptional home entertainment experience for movies, streaming, sport and gaming alike.
