Our most advanced AI-powered 4K processor
NQ4 AI Gen3 Processor. Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're streaming OTT services, playing your favourite video games or watching live sports.
Boost shows and movies up to 4K resolution
4K AI Upscaling Pro. Watch your favourite content in more brilliant detail. Our AI processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.
Watch clearly without distracting reflections
Glare Free. Our anti-glare technology minimises reflections from bright environments, such as indoor lighting. Now you can view your screen clearly, without distracting shine getting in the way of your content.
More powerful brightness and richer contrast
OLED HDR Pro. Experience a new level of brightness and contrast with OLED HDR Pro, delivering deeper blacks and more vibrant colours for a truly immersive viewing experience.
Get ultra-smooth motion for games up to 165Hz
Motion Xcelerator 165Hz. Enjoy ultra-smooth motion and reduced lag with Motion Xcelerator 165Hz, making fast-paced action scenes and gaming more fluid and responsive.
Enrich your experience with Samsung Vision AI
Samsung Vision AI enhances your viewing experience by optimising picture and sound quality in real-time, adapting to the content you're watching for the best possible performance.
A smarter voice assistant
Bixby With updated intelligence, Bixby in your Samsung AI TV is the perfect centre of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.
Personalise your screen experience
One UI Tizen provides a personalised screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices.
