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Our biggest ever sale

Black Friday Deals for 2024

On the lookout for some epic Black Friday deals? Well, you've come to the right place. Scroll down to swipe an incredible bargain on our home appliances, BBQs and garden power tools. From TVs to Smartphones and from small kitchen appliances to Kitchen sinks & taps, we've got you covered.

So, without further ado, let's dive into our fantastic Black Friday sale.

When Does Black Friday start?

Before we break down our incredible deals, it's worth mentioning when our super sale will take place. Traditionally, Black Friday kicks off the last Friday in November, which means this year's event occurs on the 29th of November 2024.

But this year, we're starting early. On November 2nd, we're launching hundreds of Black Friday deals to give you a head start on your shopping. Make sure to sign up for our email alerts to be the first to hear about our Black Friday deals.

When does Black Friday end?

Many of these deals are set to end by November 30th. But don't fret, as more enticing offers may emerge in the days that follow. Stay in the loop with the latest promotions by subscribing to our email alerts.

And remember, Cyber Monday is around the corner on December 2nd. So, if you happen to miss out on something extraordinary this Black Friday, there will be another chance to grab a fantastic online deal waiting for you on Cyber Monday 2024.

Last years online highlights & Black Friday spending data for 2023

Last year's Black Friday was pretty manic. Sneak a peek at our busiest periods in 2023 to find your best time to bag a bargain.

Black Friday

Total online spending was £3 billion in 2023 vs £3.9 billion in 2022. This total came from the below shopping habits;

Popular categories


Electronics at 22%

Clothing & Footwear

Clothing & Footwear at 16%

Home Appliances

Home appliances at 12%

Health & Beauty

Health & Beauty at 10%

The average online spend was predicted to be £113 vs £125.43 in 2023.

Black Friday 2023 was a spectacular success for our home electrical goods. With shoppers flocking to secure unbeatable deals across many of our categories. From essential dehumidifiers to the latest smart TVs. Appliances Direct became the ultimate destination for those looking to upgrade their home electrical goods. Dishwashers, fridge freezers, hobs, ovens, microwaves, tumble dryers, washing machines, and radiators rounded out the list of hot favourites. These dominated the sales charts and reflect the discerning tastes of our customers. As we reflect on the highlights of Black Friday 2023. These top categories emerged as the stars of the show. Showcasing the diverse and high-quality range of home electrical goods we proudly offer. Looking ahead to 2024. We expect continued enthusiasm for these categories. Especially as we bring you the latest innovations and unbeatable deals. Stay tuned for another year of top-tier shopping experiences.

Your most popular Black Friday categories

Be among the first to grab a bargain.

Black Friday TV Deals


Switch on for our smart TV deals. Discover screens featuring 4K, QLED, OLED and more from Samsung, LG and Hisense.

Shop TVs »

Black Friday Phone Deals


Swipe right for our best Black Friday phone deals. Uncover tech-tastic offers by Samsung and Apple.

Shop Phones »

Black Friday Refrigeration Deals


Enjoy fresh food for longer with one of our Black Friday fridge freezer deals. Shop popular brands, including Hotpoint, Neff, and Rangemaster.

Shop Refrigeration »

Cooking Black Friday Deals


Become a master chef with our range of cooking appliances in our Black Friday sale. Check out top models from brands such as Neff, Rangemaster and Ninja.

Shop Cooking »

Unmissable offers by brand


Black Friday Delivery Information

During Black Friday, our standard delivery times and rates remain consistent. For more information, including rates and delivery times for larger items, please visit our Delivery and Collection Page.

To highlight the incredible activity during Black Friday 2023. Our dedicated delivery service comprises our fleet of vans and third-party carriers covering an impressive distance of over half a million miles to fulfil your orders. To put this into perspective, it's equivalent to travelling to the moon and back! This staggering feat highlights the incredible demand and the extensive reach of our delivery network during this peak shopping period.

Looking for something else?

Discover even more bargains from our sister companies

Laptops Direct Sale

Power up your home or office for less with the latest tech. Shop laptops, PCs, monitors, tablets, phones and CCTV.

Furniture 123 Sale

Furnish your home for less with this season's must-have trends. Fall in love with furniture for your bedroom, living room, dining room, office, and kids’ room. Then add the perfect finishing touch with stunning accessories.

Outdoor Living.

Enjoy the great outdoors from a bubble-icious spa. Swipe a great deal on hot tubs, ice baths and saunas.

One last thing

All offers are available while stock lasts. As always, we offer speedy delivery six days per week – including Saturdays. Not to mention PayPal Credit on products over £99.

And that's a wrap. Are you ready to swipe an early Black Friday bargain?

Frequently Asked Questions

  • Why it is called Black Friday?

      In financial terms, the word 'black' refers to economic stress, while 'red' is associated with financial success. On the 24th of September 1869, financier Jay Gould and businessman James Fisk attempted to corner New York's gold market. This resulted in the market's collapse, and the day was nicknamed Black Friday.

  • Why Black Friday is celebrated?

      The term 'Black Friday' began gaining traction in the early 1960s, thanks to the Philadelphia police force. They used it to describe the vast groups of shoppers who descended on the city during the last weekend of November to start their Christmas shopping. Businesses and marketers have since monopolised this, offering significant discounts to encourage more shoppers.

  • What happens on Black Friday?

      Shops and online stores offer great discounts on certain products, including toys, electronics and clothes. Some retailers start early, and others overrun, incorporating a Cyber Monday sale.

  • Is there a black Friday in Ireland?

      Yes, many shops throughout Northern Ireland and the Republic Of Ireland celebrate Black Friday. Some also celebrate Cyber Monday.

      Check out our best deals here.

  • Is black Friday worth it?

      This depends on what you wish to buy and where. Some shops have been known to hike their prices earlier in the year, only to drop them for a Black Friday event. However, this strategy doesn't apply to all retailers.

  • How much does an average person spend on Black Friday?

      On average, men spend a lot more than women do during the Black Friday sale. This is well documented over the years, 2023 saw men spend on average £129 vs women who sepnt £98. In 2022 we saw men on average spend £205 vs £174 and in 2021 on average men spent £35 vs women who spent £190.

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