Got a question? We're happy to help

08719844416
Calls cost 13p per min plus your network access charge

Our biggest ever sale

Black Friday 2025

On the lookout for some epic Black Friday deal? You’ve come to the right place. Scroll down to swipe an incredible bargain on all things home.

Check out this year’s deals on BBQs, garden power tools, TVs, smartphones, small kitchen appliances, kitchen sinks and taps – and much more. Whatever you need, we’ve got you covered.

Let's dive into our fantastic Black Friday sale.

When Does Black Friday start?

Before we break down our incredible deals, let's talk about when this year's super sales will start. Traditionally, Black Friday was the last Friday in November, meaning it will fall on 28th November 2025. However many companies now begin their sales as early as October.

This year, we've also decided to start early. From early November, we're launching hundreds of Black Friday offers. Make sure you sign up to receive our Black Friday emails and you'll be the first to hear about our amazing deals.

When does Black Friday end?

Many of these deals are set to end by November 30th 2025. But don't worry, many more offers may land soon. Stay in the loop with our latest promotions by subscribing to our email alerts.

And remember, Cyber Monday is around the corner on December 1st 2025. So if you happen to miss out on something extraordinary, there'll be another chance to grab a fantastic deal.

Last year's highlights & Black Friday spending data for 2024

Last year was pretty manic. Take a look at the data below showing our busiest times, hour by hour, throughout the whole 24 hours of Black Friday 2024.

Black Friday

Now let's get the facts. Total online spending on Black Friday as a whole was £3 billion in 2023 vs £3.9 billion in 2022. We can break this down into categories:

Popular categories

Electronics

Electronics at 22%

Clothing & Footwear

Clothing & Footwear at 16%

Home Appliances

Home appliances at 12%

Health & Beauty

Health & Beauty at 10%

The average online spend was predicted to be £113 vs £125.43 in 2023.

Black Friday 2024 was a spectacular success for our home electrical goods, with shoppers flocking to secure unbeatable deals. From essential dehumidifiers to the latest smart TVs, we became the ultimate destination for customers looking to upgrade their must-have household appliances. Our most popular products were dishwashers, fridge freezers, hobs, ovens, microwaves, tumble dryers, washing machines and radiators.

Looking ahead to this year, we continue to bring you the best deals at great prices. Get ready for some unbeatable Black Friday deals.

Most popular Black Friday category deals

Be among the first to take advantage of our great savings.

Black Friday TV Deals

TVs

Switch on for our smart TV deals. Discover screens featuring 4K, QLED, OLED and more from Samsung, LG and Hisense.

Shop TVs »

Black Friday Phone Deals

Phones

Swipe right for our best Black Friday phone deals. Uncover tech-tastic offers by Samsung and Apple.

Shop Phones »

Black Friday Refrigeration Deals

Refrigeration

Enjoy fresh food for longer with one of our Black Friday fridge freezer deals. Shop popular brands, including Hotpoint, Neff, and Rangemaster.

Shop Refrigeration »

Cooking Black Friday Deals

Cooking

Become a master chef with our range of cooking appliances in our Black Friday sale. Check out top models from brands such as Neff, Rangemaster and Ninja.

Shop Cooking »

Unmissable offers by brand

AEG
Liebherr
Hisense
Bosch
CDA
Samsung
Dyson
Hotpoint
Indesit
Zanussi
Neff

Black Friday Delivery Information

During Black Friday, our standard delivery times and rates remain unchanged. For more information, including rates and delivery times for larger items, please visit our Delivery and Collection Page.

Last year, our dedicated fleet of delivery vehicles and third-party carriers covered an impressive distance of over 500,000 miles to fulfil your orders. That's like travelling to the moon and back. This highlights the demand and the extensive reach of our transport team during this peak shopping period.

Looking for something else?

Discover even more bargains from our sister companies

Laptops Direct Sale

Power up your home or office for less with the latest tech. Shop laptops, PCs, monitors, tablets, phones and CCTV.

Furniture 123 Sale

Fall in love with furniture for your bedroom, living room, dining room, office and kids’ rooms. Then add the perfect finishing touch with stunning accessories.

Outdoor Living.

Enjoy the great outdoors from a bubble-icious spa. Swipe a great deal on hot tubs, chemicals and accessories, ice baths and saunas.

One last thing

All offers are available while stock lasts. As always, we offer speedy delivery six days per week – including Saturdays. Not to mention PayPal Credit on products over £99.

And that's a wrap. Are you ready to swipe an early Black Friday bargain?

Start Black Friday shopping

Frequently Asked Questions About Black Friday

  • Why it is called Black Friday?

      No-one knows exactly, but it’s thought to have originated in several ways. On 24th September 1869, financier Jay Gould and businessman James Fisk attempted to corner New York's gold market. This led to the market's collapse, and the day was nicknamed Black Friday. Another theory is that as Black Friday is the day after Thanksgiving, it marks the start of the holiday shopping season in the USA. This was traditionally the day that retailers went from being in debt – or in the red - to being in credit, or in the black. Today it's become a global event, where shoppers can enjoy some amazing discounts.

  • Why Black Friday is celebrated?

      The term 'Black Friday' began gaining traction in the early 1960s, thanks to the Philadelphia police force. They used it to describe the vast groups of shoppers who descended on the city during the last weekend of November to start their Christmas shopping. Businesses and marketers have since monopolised this, offering significant discounts to encourage more shoppers.

  • What happens on Black Friday?

      Shops and online stores offer great discounts on certain products, including toys, electronics and clothes. Some retailers start early, and others overrun, incorporating a Cyber Monday sale.

  • Is there a Black Friday in Ireland?

      Yes, many shops throughout Northern Ireland and the Republic of Ireland celebrate Black Friday. Some also celebrate Cyber Monday.

      Check out our best deals here.

  • Is Black Friday worth it?

      This depends on what you wish to buy and where. Some shops have been known to hike their prices earlier in the year, only to drop them for a Black Friday event. However, this strategy doesn't apply to all retailers.

Recently viewed

Back to top arrow
Back to top